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TV prices reduced the purchasing power does not increase

General market , cheaper TV prices this year about 10 % last year , its own line of LED TVs up to 20 % cheaper . For example , last year's 32-inch LED TV is priced at an average of 7 million but only $ 6 million this year . Tung Le , Director of Marketing explains TopCare system , in addition to the price reduction is not the purpose of the stimulus , especially with products in the affordable segment .

Currently, in addition to the price adjustment , many supermarkets have continued to offer promotions , discounts, focused on a screen of 40 inch LED TV and 3D TV , such as LG's product , Samsung reduced from 400 thousand to several million. JVC TV is the reduction of "crisis " of up to 8 million for model LT- 42L20 , was 13.1 million. Some of Sony big screen TV is also significant promotion , the sample down to 6 million to 39 million as Sony 46NX720 , 60NX720 Sony reduced by 10 million to 90 million .


Prices, designs and trademarks are the criteria used when selecting TV interest. Photo: Tuan Anh.
However, the reflection from the supermarket , buying TV this year is not like last year , sales fell about 10 to 20 % . " If in previous years , the focus for these three factors 'smart , stylish , price ' , respectively , this year ' price , design , branding ' - they look at price first ," said Tung said.

Ms. Nguyen Thi Mai Hoa , health officials in Hoang Mai district , Hanoi , share , you buy a Samsung TV 32EH4000 for broken old TV at home , forced to buy lest nothing to see. Earlier in the year , the family has no plans to purchase anything larger than income decreased much , just enough daily expenses .

But Nguyen Dinh Chien ( Cau Giay District, Hanoi ) said he just moved into apartment and wanted a new TV shopping . According to Chien , if no new home , he did not do what TV to buy . He compared wit , " TV as well as housing . Housing slump is also naturally dull TV alone . "

As a rule , from now until the Lunar New Year is the peak season of the TV market . Most supermarkets have cornered race sprint power sales in the last months . The representative said supermarkets , typically , purchasing power in late stage usually from 30 to 50 % increase compared to the month of the year , but this year will not predicted by last year .

This year , the supermarkets are shifting from the program " Promotion crisis" in stores to exploit the advantages of e-commerce . Attracting buyers is online for " ace " of the supermarkets as they learned that " the direct marketing program with eye-catching banners attractive only viewers but not attractive enough to buy " Mr. Nguyen Xuan Toan , marketing personnel in Tran Anh supermarket share .
Goods have to be prepared to serve in holiday shopping season. Photo: Tuan Anh.
Since early this year, electronics makers launched new models constantly, which, is still the most mainstream 32-inch LED TV. Almost any company will have several new models to the line as THL32C5V Panasonic, Samsung LA32E420; 32B330 TCL, LG strong focus on this segment with 4 model LG 32CS460, 32PB200, 32PU200, 32PS200; Sony 32EX330 and 32EX340. In particular, 32 inch TV segment this year was the presence of 3D TVs by LG 32LM3450 production.

In addition to the 32 inch model accounts for the leading position, the company also launched the high-end TVs, 3D, SmartTV as PX200 from Toshiba, the line sizes as large as 42 inch LG or Panasonic 42PM4700 THP50X50V with 50 inch screen and more LG 42LM5800 new 3D line, 47RW1 Toshiba, TCL 55V7300, Samsung UA46ES7100 and UA50ES6200.


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